Lesson 6: Marketing and Sales for Tech Startups

A key part of marketing is knowing who will buy your product. The target market could be Filipinos of certain age groups, professionals, students, or businesses. For a tech startup, use segmentation: e.g., gamers on mobile, OFWs abroad, university students in Metro Manila, etc. Understanding your market means learning where they are (social media, communities) and what they value. In classroom examples, you might study cases like how a tech company used Facebook ads to target young consumers. Always tie this to tech: a web app might target smartphone users with Android in the Philippines, for example.

Technopreneurs heavily use online channels. Common channels include social media ads (Facebook, Instagram, TikTok), search engine marketing (Google Ads), content marketing (blogs, vlogs), and email marketing. The advantage of digital is that you can target specific demographics. For instance, to reach Filipino parents, you might run Facebook ads shown to users aged 30-50 in the Philippines. Also consider partnerships (like telecom companies) or tech events (DevCon, hackathons) to promote your startup. In content, mention that modern marketing often emphasizes online tools and metrics (click-through rates, conversion).